Solicitor and accountant Adam Ahmed talked with Proactive about the growing economic significance of Black Friday, which has evolved from a single-day retail promotion into a month-long sales event with broader market implications.
Ahmed noted that the transformation of Black Friday is largely due to consumer expectations for discounts and the scale of marketing campaigns. “Some of my clients tell me that they get most of their sales for the whole year in this one period of time,” he said, highlighting the commercial importance of this window for many businesses.
The interview also explored how the timing of consumer spending is becoming increasingly concentrated, with retailers now focusing energy and strategy around a few key sales periods. Ahmed pointed out that missing these high-activity windows can mean lost revenue, as customers tend to do their purchasing during promotional cycles rather than throughout the year.
When asked whether Black Friday helps or hinders inflationary trends, Ahmed suggested it could offer relief: “This is the opportunity for people who’ve been looking to buy something to get it cheap from somewhere.” He explained that while overall inflation might still be elevated, this sales period allows consumers to access lower prices.
On a macroeconomic level, Ahmed believes that Black Friday contributes to real economic growth rather than just shifting the timing of purchases. He observed that for some of his clients, sales increase during Black Friday without a corresponding drop in other months, implying that the event attracts additional consumer spending and potentially new customers.
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